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A Face
book Lead Gen campaign lets you create an interactive form that collects
contact information from your target audience. Once they submit the form, you
can automatically import their contact information into your customer
management system or email software using a Data Bridge. Facebook Lead Gen also
recently added a new delivery option that prioritizes leads to help you focus
on quality over quantity.
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You'll need a business page and the Meta pixel installed
on your website to get started with this type of advertising. Once you're ready
to start creating ads, open the Meta Ads Manager and choose a campaign
objective. Then, choose ad sets. Ad sets are smaller groups of ads that share
the same budget, schedule, and audience targeting. They can be delivered on
Facebook and Instagram, as well as on other Meta platforms.
Defining your audience is essential for successful Meta
ads. Facebook offers several audience options and types, including custom
audiences (which use data from your own sources like the Meta pixel tracking on
your website or interactions with your Facebook page) and lookalike audiences.
These are created by analyzing your best customers and finding similar users to
increase the chance that they'll be interested in your products or services.
Next, decide how much you want to spend on your campaign.
You can choose a daily budget or a lifetime budget, which is an average over
the life of the ad. Once you've set your budget, Meta will calculate the number
of ads it can deliver each day to reach the audience you've selected and
achieve your goals.
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