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Today,
social media is being used across the globe by millions of people. There was a
time when social media was solely used for staying connected with high school
friends and family members who lived in different cities. However, that time is
long gone. Social media has evolved tremendously in recent years and is now
being used by corporations and brands to connect with their target audience.
Even small businesses are leveraging the power of social media to connect with
the right audience. Thus, staying on top of social media trends with the help
of a social media marketing agency can help businesses
connect with the right customers.
Top Social Media Marketing
Trends You Must Know About in 2024
Data
shows that around 60% of the world’s population spends an average of 2 hours
and 30 minutes on social media every single day. Thus, there are plenty of
opportunities for businesses to use social media and connect with their
customers. Moreover, the current algorithms have also been designed in a manner
that makes it easier for customers to find what they are looking for and for
businesses to connect with such customers. Social media also allows businesses
to swoop in and meet customers halfway through their purchasing journey. This
saves a ton of time and resources. The following are some social media trends
that you must keep in your mind this year:
Video
Content will reign supreme
There
was a time when you could find long-form videos on YouTube and that was
probably it. After some years, TikTok was launched which ended up popularizing
short-form videos. Soon enough, every single social media platform started
encouraging creators to publish 30-60-second videos. Additionally, live streaming
is also gaining popularity as it helps people feel connected to the faces
behind the brand. Thus, make sure to create consistent video content.
2. Customer Service
Many
people don’t realize that social media is a part of providing satisfactory
customer service to prospective as well as current customers. Once customers
realized that they could directly reach out to companies through social media,
it became imperative to provide the right services through these platforms.
This means actively replying to comments, answering DMs, and even hosting
Q&A sessions. To speed up the response time, it is advisable to hire a performance marketing agency.
3. Meaningful Engagement
You
may have noticed a rise in the number of ads that give out a social message.
And there is a reason behind this - when you can connect emotionally with
people they are more likely to remember you. So instead of just posting quotes
you found online or too much technical content, it is advisable to rather share
your personal stories, stories of your clients or customer base, or other kinds
of content that feels meaningful to you and would add value to your followers’
day. You can hire a top branding company to help you come up with
such content.
Conclusion:
These
are some important trends to consider when trying to grow your social media
presence. After all, businesses simply cannot afford to ignore social media
platforms anymore. So now that it is imperative to have a social media
presence, you might as well have fun with it and make the most out of it.
Hiring an agency that specializes in SMM services would be
advantageous.
Contact us
Webtraffic Agency
Web : www.webtraffic.agency
Email: bd@webtraffic.agency
Mb: +91 7977039305 , +91
9820638326
Add : Office no 622 &
623, Gold Crest Business Park LBS Road, opp. Shreyas Cinema, behind KOTAK
MAHINDRA BANK, Ghatkopar West, Mumbai, Maharashtra 400086
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