True to the Cup
Whatever we do has to have zero negative impact on final
cup. No dishonest shortcuts to make quick profits.
Consistent
Put processes in place. Stick with people. Stick with
places. Stick with customers. Don't let your mood or the weather change who you
are being, or what you're offering.
Genuine
Until you don't feel it, don't say it or do it. And if you
say it, make sure you start to feel it, and begin to do the same. Consistency
weaves through our thoughts, feelings, words and actions.
Humble Authority We might know more than the customer or
anybody else in the world, which shouldn't be a matter of pride, but of generosity.
Without being condescending, we can share our genuine love for coffee with the
intention that the other person falls deeper in love with coffee.
The crop. The process. The roast. The brewing. Everything
consistent. And we can only do this with a focus on being true to that one cup.
From start to end. You will find us genuinely interested in giving you a great
cup of coffee. With a fanatical focus on consistency.
With an adamant emphasis on meddling in the roasting. With
an unstoppable urge to train baristas, and keep our machines in peak shape.
Pouring our hearts into every cup.
We are focussed on sharing our love for coffee with the
world.
Helping the world find their one true cup
To know more: https://thecoffeeco.in/
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