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Promotional SMS, also known as bulk SMS marketing or text message marketing, refers to the practice of sending unsolicited promotional messages to a large number of recipients via SMS. Transactional SMS refers to text messages that are sent to facilitate transactional communications between businesses and customers or users. Both of these SMS techniques are widely used by companies, particularly e-commerce enterprises. Online retailers frequently send communications about new product launches, coupon codes, or sale notifications to specific customer categories or subscribers. These kinds of promotional texts are almost certainly in your inbox if you have provided a brand with your phone number.
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Ad Detail: Difference Between Promotional & Transactional SMS
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