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Digital marketing in e-commerce involves leveraging online channels like social media, email, and search engines to promote products and drive sales. It encompasses strategies such as search engine optimization (SEO), content marketing, email marketing, social media advertising, and pay-per-click (PPC) campaigns. By targeting specific audiences and analyzing data, e-commerce businesses can optimize their digital marketing efforts to increase visibility, attract customers, and maximize revenue. With the growing importance of online shopping, mastering digital marketing is essential for e-commerce success.
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