In India's fast-changing financial sector, a major shift is happening as Banking as a Service (BaaS) becomes more popular, taking the spotlight away from traditional banking. This change is clear with the rise of neobanks and customer-friendly banking products, marking a new era of innovation and accessibility.
The digital revolution, sped up by the pandemic, has put the banking sector at the forefront of big changes. Banks are adapting to how customers now interact with financial services globally.
BaaS, driven by the need for more customer-focused solutions, allows non-bank companies to easily connect with the banking system through APIs (Application Programming Interfaces). This new approach has not only transformed financial products and services but also changed the traditional roles of players in the industry. Let's explore the world of BaaS with Pavitra Pradip Walvekar, the promoter-director of Kudos Finance and Investments Private Limited, based in Pune.
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