In the era of Banking as a Service (BaaS), customers are the top priority. This model offers customized financial services tailored to each user's unique needs and preferences. Using a single platform, customers can easily manage their finances, track expenses, and access credit—all in one convenient interface. This focus on the customer not only meets their changing expectations but also builds loyalty and trust in the competitive financial services industry.
BaaS gives consumers control, offering a personalized and responsive financial experience. According to a report by timesofindia.com, around 205 million Indian adults currently have a digital-only bank account. This number is expected to grow to 397 million in the next five years. Pavitra Pradip Walvekar comments, "This shows that customers today want everything to be easy and seamless. The way technology has become part of Indians' daily lives proves that we're ready for more!
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