In today's world, whether you're an individual, a start-up, or a big company, what matters most is the impact you leave behind. People want to know about your values, how you contribute to society, and what effect your business has on the environment. Questions like these cross everyone's mind daily. We often hear stories about things like oil spills, improper waste disposal, and unethical practices such as animal testing. As consumers, it makes us feel uneasy and hesitant to support or be associated with such companies.
This is where the concept of sustainability in business becomes crucial.
According to Partho Dasgupta BARC, former CEO of BARC India and current Managing Partner at Thoth Advisors, sustainability in business means integrating ethical practices into a company's operations, corporate strategy, and decision-making processes. It involves considering the impact of corporate activities on the economy, society, and the environment. The goal is to achieve sustainable growth that goes beyond just short-term profits. In simpler terms, it's about making sure your business is responsible and contributes positively to the world around it.
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