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Web Analytics is the process of analyzing, collecting, measuring,
and reporting of online data which helps in monitoring and optimizing websites.
It can be used as a tool for business and market research.
Web analytics provides information about the traffic for a particular website
and the number of page views. Web Analytics consists of offsite and onsite.
The list of Web
Analytics software
is categorized into
1. Open Source : Analog,
Piwik, Webalizer, Crawltrack, Go Access, Log Report
2. Proprietary: Mint,
Urchin, Sawmill
3. Mixed: Logzilla
4. Hosted: ClickTale,
MouseFlow, WebTrends, Google Analytics, StatCounter, HitsLink, Yahoo
Web Analytics, CrazyEgg
The top Web Analytics
tools are listed below:-
Piwik
It is an open source web
analytics system written in PHP. It provides detailed reports on your website
and its visitors, including the search engines and keywords they used, the
language they speak, which pages they like and the files they download.
Google Analytics (GA)
GA explains how people
found your site, how they explored it, and how you can improve their visitor
experience. Based on this data, one can fine tune the website to increase the
return on investment, increase conversions, and make more money online.
Yahoo Web Analytics
It offers better access
control options and a simpler approach to multi-site analytics, raw and real
time data collection, visitor behavior and demographics reports and customized
options as well.
CrazyEgg
Crazy Egg allows you to
build heat maps and track your visitors every click based on where they are
specifically clicking within your website. It allows you to observe which parts
of your site users are finding most interesting and clicking on the most. The
heatmap of the Crazy Egg is a very interesting feature of the tool.
ClickTale
It tracks every mouse
movement, click and scroll, creating playback videos of customers’ complete
browsing sessions as well as powerful visual heatmaps and behavioral reports
that form traditional web analytics.
Businesses are
increasingly focused on website and customer analytics – that is, computer
technologies that use statistics to analyze patters and solve problems. From identifying
which pixel(s) on a page holds the most interest for customers to understanding
why a particular customer abandoned his or her cart, analytics can help
businesses – and particularly ecommerce site owners – understand their
customers. Understanding and examining these data can help businesses
understand not only their customers, but also the manners in which their
customers interact with their websites. Analyzing these data can also help
businesses spot technical problems and areas of their sites that require
attention.
Now, with the latest
analytical tools even we can measure the breath of the person who browsed a
site. Interesting……….. keep on reading DART blogs.
DART Consulting provides
business consulting through its network of Independent Consultants. Our services include preparing business
plans, market research, and providing business advisory services through the
network of Independent Consultants. More
details at https://www.dartconsulting.co.in/dart-consultants.html
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