Functions of E-commerce E-commerce functions can be compared to the different departments of a traditional brick-and-mortar store but in an online environment. Here's a breakdown of the key functions: 1. Marketing and Sales: This function revolves around attracting customers to the online store. It involves activities like creating a user-friendly website, showcasing products with high-quality images and descriptions, and running online marketing campaigns to drive traffic 2. Product Management: This function ensures the smooth presentation and availability of products online. It includes tasks like adding products to the website, managing inventory levels, and handling product data and descriptions. Read more
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