Key Features of Adobe Target for A/B and Multivariate TestingAdobe Target takes testing to the next level with its robust set of features: AI-Powered Automation: Adobe Target leverages Adobe Sensei, an AI and machine learning engine, to automate test recommendations, predict outcomes, and optimise experiences in real time. Personalisation at Scale: With advanced segmentation and targeting capabilities, Adobe Target allows you to personalise tests for specific audience groups based on demographics, behaviours, or past interactions. Comprehensive Analytics Integration: Adobe Target seamlessly integrates with Adobe Analytics, providing a detailed view of user behaviour and test performance. Visual Experience Composer: This user-friendly interface allows marketers and non-technical teams to set up tests without requiring coding knowledge. Cross-Channel Testing: Adobe Target supports testing across multiple channels, including websites, mobile apps, emails, and IoT devices, ensuring consistent user experiences.
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