Budget Flexibility: You can set daily or lifetime budgets, giving you control over your spending.
Bidding Models: Costs can vary depending on your bidding strategy—CPC (cost per click), CPM (cost per 1,000 impressions), or CPA (cost per action).
Target Audience: Ads targeting a more competitive audience may cost more, while niche markets can be more affordable.
Ad Quality: Higher quality ads can lead to lower costs as Facebook rewards engaging content.
In conclusion, investing in Facebook ads can yield significant returns if done strategically.