Budget Flexibility: You can set daily or lifetime budgets, giving you control over your spending.
Bidding Models: Costs can vary depending on your bidding strategy—CPC (cost per click), CPM (cost per 1,000 impressions), or CPA (cost per action).
Target Audience: Ads targeting a more competitive audience may cost more, while niche markets can be more affordable.
Ad Quality: Higher quality ads can lead to lower costs as Facebook rewards engaging content.
In conclusion, investing in Facebook ads can yield significant returns if done strategically.
Understanding Facebook Ad Costs 
Here’s a quick breakdown:
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