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Profit-minded self-publishers need to get it right with holiday book sales. The opportunities are significant, and so is the competition. Book marketing services pros can help, but you can take concrete steps to front-load your success. Books are welcomed gifts, and with the proper marketing and visibility, yours can be one of them. It takes prominent positioning in brick-and-mortar retailers and wins spots online on the "recommended" queues. Many people who are tricky to buy for appreciate books as gifts. It's one of the many explanations for why holiday book sales are brisk. If you intend to market aggressively during November and December, you must accept the fierce competition – you are the only one trying for a holiday sales bump. Therefore, marketing campaigns need to be creative and memorable. Going the extra mile and showcasing your creativity often gets you farther than trying to throw money at the campaign in hopes of saturating the market. If people enjoy your ads, the chances are greater that they'll respond, which means buying or downloading your book. Keep your target readers in mind and advertise in places where they are in the audience. Sales promotions that complement online and in-store advertising campaigns can also boost your numbers. The most obvious tactic is offering discounts, but you can also consider special gift editions that include holiday-themed packaging or gift wrapping. Making things easy for your customers can entice them to buy. Everyone loves a gift ready to go, with nothing more required than adding a name tag. If your website has eCommerce capabilities and you can sell directly, you may consider using a book fulfillment service to pack and ship the orders. It saves you time and speeds up the process because their more advanced logistics capabilities work in your favor. In-person and virtual events are also excellent for sales. When you draw an audience in-store or online and spark their interest in your book, it can lead to sales. If there's a way to tie your presentation to the season, it helps attract attention. Stores welcome traffic-building events during the holiday selling period, which is an excellent way to improve your relationships with retailers. You can try live streaming and other methods to reach your target readers online. You can promote your events on social media and draw your fans to attend. Record the proceedings for future social media posts.
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