Technology has a significant
impact on market research since it provides real-time data analysis, improved
customer insights, and affordable survey methods. With the use of technologies
like artificial intelligence (AI), machine learning, and big data analytics,
organizations can forecast market trends, comprehend customer behavior, and
make wise judgments. Global data collection is ensured by mobile technologies,
and larger, more diversified participant participation is facilitated by
digital platforms. Market research technology has
undergone a revolution thanks to the advancement. It is now more precise,
effective, and scalable, giving organizations a significant competitive edge.
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