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The DataBeat’s Programmatic Advertising Trends Report for April 2024 reveals key insights into US programmatic advertising. Highlights include a consistent rise in CPMs, robust performance across integrations, and significant shifts in SSP rankings. Notable trends include Progressive Insurance’s rise and Allstate’s decline, emphasizing the dynamic nature of the industry. Understanding these programmatic advertising trends is essential for optimizing strategies and anticipating future developments in programmatic advertising.
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Ad Detail: April 2024 Programmatic Advertising Trends
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