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Facebook is a widely used platform for marketing campaigns.
Businesses, whether large or small, utilize it for the purpose of advertising
their products and services. Merely relying on Facebook
for promotion or achieving a large number of Facebook views is not sufficient.
You must assess whether the money you are investing is yielding satisfactory
returns. This is where ROI, or Return on Investment, plays a role. ROI is an
abbreviation for Return on Investment. It's a method to evaluate the amount of
profit generated from the expenses. If you invest $100 in Facebook ads and
generate $200 in sales, your return on investment (ROI) is 100%. This implies
that you have increased your money by two times.
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